Now when most of the transactions take place online, people love to read reviews more than ever before – and before purchasing anything from booking a hotel to buying a new mobile, from buying a property to choosing a school for their kids. It goes without saying that reviews and testimonials are the only credible ways to build a brand’s authority. A genuine business is one that creates customers, who further generate business through new customers. It means testimonials play crucial role for a business to thrive as they give a clear message about how much the existing customers are satisfied working with you and what new customers can expect.